Times are Changing, So You’d Better Rethink How Vinyl Paper is Used for Printing

Lorri Mealey, writing for About.com, talked about different steps entrepreneurs should take when designing restaurant menus. Her piece covered everything from food items to menu layout, stressing the importance of distinguishing your restaurant from competitors. Whether you offer exotic dishes or use waterproof synthetic paper for your menus, standing out can become a piece of cake once you’ve identified what makes your restaurant unique.


Replace Vinyl Paper Menus to Make Your Restaurant More Friendly to Baby Boomers

Many restaurants have discovered that after the recession, their dining halls have been filled with people with ages ranging from 55 to 64, instead of the usual young adults they have been accustomed to. This huge shift has prompted many owners to change the overall look of their place to suit their new clients who’ll give their business a new lease in life. If you’re part of the restaurant industry, you should consider this too, and also work on the printing of your menu.
A restaurant menu creates a first impression of your place; and if you have torn, dirty, poorly printed menus, then you may have lost that chance to impress them even before they have taken their first bite or drink. Using vinyl paper for menus can work because these are durable and waterproof; there is now a more superior alternative–soft polyester, which a number of paper companies like Fusion Digital Paper can provide for you.


Synthetic Paper for Catalogs: An Effective Advertising Material

While the Internet is one of today’s leading marketing platforms, there is still an invaluable place for print advertising, particularly in the business-to-business sales. CJ Milo, a sales consultant for a company that distributes office furniture and supplies told Crain’s Cleveland Business that from the time he started his job, until now, print catalogs continue to play a big part in it. These printed materials are easy to hand out and are a ready source of information about their products and services as compared to electronic gadgets like tablets, laptops, or smartphones.
Most print catalogs are made from durable synthetic paper making them waterproof and sturdy thus these can change hands repeatedly yet remain a good reference when its time to call or order. Pete Santee, an account manager for a bearings and industrial parts stated that the catalogs serve to introduce his company to his prospective clients.